Hekate Lemon Lime
About
Hekate is a Canadian direct-to-consumer health food startup that sells functional mushroom-based products targeted to high-performance athletes. All their products contain a mushroom blend that includes Reishi, Chaga, Lion’s Mane and Cordyceps, each a superfood with its own incredible properties.
The goal of this project was to expand the product line into the sports drink market and challenge the notion of what functional mushroom products can look and taste like.
Challenge
Develop and launch a new category of products that utilize the same core blend of functional mushrooms.
Solution
A Lemon + Lime flavoured sports drink mix made with all natural ingredients that gives you proper hydration and an athletic boost harnessed by the power of functional mushrooms without the taste.
Role
Product Development
Packaging/Graphic Design
Client
Special thanks to:
Photographer- Kassandra Taylor