Hekate Cocoa Blend
About
Hekate is a Canadian direct-to-consumer health food startup that sells functional mushroom-based products targeted to high-performance athletes. All their products contain a mushroom blend that includes Reishi, Chaga, Lion’s Mane and Cordyceps, each a superfood with its own incredible properties.
The goal of this project was to refresh their flagship product designs including packaging and delivery format that is user-friendly, faster to produce, more economical, environmentally-conscious and retail friendly.
Challenge
To give the brand’s flagship product a refresh on visual language and packaging design that reflects the brand’s mission and ethos.
Solution
A transition from rigid, single-use packaging to flexible packaging that is more economical and sustainable and a visual language that is more clean, concise and confident.
Role
Product Development
Packaging/Graphic Design
Client
Special thanks to:
Photographers- Kassandra Taylor, Alger Liang