Hekate Cocoa Blend

About

Hekate is a Canadian direct-to-consumer health food startup that sells functional mushroom-based products targeted to high-performance athletes. All their products contain a mushroom blend that includes Reishi, Chaga, Lion’s Mane and Cordyceps, each a superfood with its own incredible properties.

The goal of this project was to refresh their flagship product designs including packaging and delivery format that is user-friendly, faster to produce, more economical, environmentally-conscious and retail friendly.

Challenge

To give the brand’s flagship product a refresh on visual language and packaging design that reflects the brand’s mission and ethos.

Solution

A transition from rigid, single-use packaging to flexible packaging that is more economical and sustainable and a visual language that is more clean, concise and confident.

Role

Product Development

Packaging/Graphic Design

Client

Hekate

Special thanks to:

Photographers- Kassandra Taylor, Alger Liang